Media Selling

Media Selling
By:"Charles Warner"
Published on 2009-05-04 by John Wiley & Sons

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

This Book was ranked 18 by Google Books for keyword Internet.

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What School Leaders Need to Know About Digital Technologies and Social Media

What School Leaders Need to Know About Digital Technologies and Social Media
By:"Scott McLeod","Chris Lehmann"
Published on 2011-09-13 by John Wiley & Sons

Facebook, Twitter, Google...today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.

This Book was ranked 28 by Google Books for keyword School.

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Handbook of Children and the Media

Handbook of Children and the Media
By:"Dorothy G. Singer","Jerome L. Singer"
Published on 2001 by SAGE

Now available in paperback the Handbook of Children and the Media is the first comprehensive analysis of the field for students, scholars, and policy makers. It brings together an interdisciplinary group of the best-known scholars from around the world to summarize the current scope of research on children and the media, suggest directions for future research, and underscore policy and practical implications. In addition to the `traditional' media of television, film, and advertising, `new media' such as the Internet and video games are also included. The Handbook is primarily a reference work for researchers, teachers, and students in communication, psychology, family studies, education, sociology, public policy and other related fields, but will also serve as a valuable resource for policy makers, media professionals and activists.

This Book was ranked 16 by Google Books for keyword Children.

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